Responding to SAP Price Increase Notices: How to Push Back and Gain Leverage

responding to sap price increase notices

Responding to SAP Price Increase Notices

Why SAP Price Increase Notices Deserve Scrutiny

SAP often issues price increase notices to test customer reactions. Many customers mistakenly treat these letters as fixed, non-negotiable announcements. In reality, a price increase notice isn’t a statement – it’s a negotiation trigger.

When you receive such a notice, pause and scrutinize it rather than accepting it outright.

SAP’s timing and wording are strategic. They often arrive as formal letters implying the increase is standard policy or tied to inflation. However, treat every price increase notice as SAP’s opening move – not the final word.

SAP counts on some customers not pushing back and simply paying the increase, padding its margins. By challenging the notice, you show that you’re a savvy customer who demands justification and is ready to negotiate.

The bottom line: Don’t rubber-stamp SAP’s price increase. Use it as a chance to start a discussion and negotiation.

Treat the notice as a prompt to review your contract, gather data, and craft a response. Often, you’ll find the increase is flexible or avoidable once you start asking questions.

In the enterprise software world, silence is seen as acceptance – so make sure your voice is heard. Read our comprehensive guide to SAP Price Uplifts & Renewal Tactics: Keeping Cost Increases in Check.

Understanding the Types of SAP Price Increase Notices

Not all SAP price hikes are the same. The vendor has various ways to raise fees, each with its own trigger and implications.

Identify which type of increase you’re facing, because your approach will differ for each. Common types of SAP price increase notices include:

Type of NoticeWhat It Means
Maintenance Fee IncreaseAn increase in annual support/maintenance fees (often 3–5%) tied to an inflation index or SAP’s “standard rate” policy.
Cloud Subscription IncreaseA jump in cloud subscription fees at renewal, sometimes linked to CPI or the end of an initial discount period.
List Price RebaseAn adjustment of your prices up to SAP’s current list prices – a hidden increase that “updates” your discounted rates.
Currency AdjustmentA fee change due to exchange rate fluctuations, applied in multi-currency or global agreements.
Multi-Year Renewal Price RefreshA mid-term attempt by SAP to reset or raise your base rate for future years, beyond any initially agreed cap or rate.

Start by pinpointing which contract(s) the notice covers (for example, a software maintenance agreement or a cloud subscription). That sets the scope for your analysis.

Next, verify the timing of the notice. Is SAP proposing this increase right before a renewal, or in the middle of your contract term?

Also, check your contract’s fine print: does the increase align with any clause, or is it beyond what you agreed to?

Checklist:

  • Identify which contract or service the notice pertains to.
  • Confirm the timing relative to your contract renewal or term dates.
  • Verify if the proposed increase follows your contract terms or exceeds them.

How to Analyze an SAP Price Increase Notice

When a price increase notice arrives, take a structured approach to break down its details. This helps you determine if it’s justified and how to respond:

  1. Locate the contract clause: In your SAP agreement, find the section on price increases. It states what SAP can do (e.g., “up to 5% per year tied to CPI”). Knowing these terms shows whether the notice is justified.
  2. Quantify the increase: Calculate the percentage and actual cost impact. For example, a 5% hike on a €500,000 fee means paying €25,000 more per year. A project that increases over the remaining term of your deal.
  3. Compare to inflation: Check the current CPI (consumer price index) or inflation rate in your region. If inflation is 2% but SAP asks for 5%, they’re exceeding a fair cost-of-living adjustment.
  4. Review historical trends: Review your SAP fee increases in recent years. If they were usually ~2% annually and now it’s 5%, that jump is a red flag. This context strengthens your case if the increase is out of line.
  5. Benchmark against peers: If possible, find out what similar organizations experience. Many enterprises see 2–3% annual uplifts. If peers are around 3% and SAP is pushing 5%+, they might be testing your limits.

Insight: If an SAP uplift exceeds inflation and precedent, it likely pads their profit margin rather than being a necessity.

You now know whether the increase is contractually allowed, how much it will cost, and if it’s excessive. Armed with these facts, you can craft a strong response.

How to negotiate price increases, Negotiating SAP Price Caps: How to Lock Pricing and Cap Uplifts in Multi-Year Deals.

How to Push Back — Commercial and Contractual Tactics

After analyzing the notice, plan your counter. Pushing back involves using both commercial reasoning and contractual arguments:

  • Question the justification: Ask SAP to explain the basis. Request the data or index (e.g., CPI) behind their calculation and cite the contract clause (if any) that permits it. Make SAP justify why this increase is being applied now.
  • Challenge the timing: Highlight if the notice is off-schedule. For example, if your renewal isn’t due for a year, why increase now? If the notice came too late (missing the required notice window), argue it shouldn’t take effect yet.
  • Counter with data: Use the facts you gathered. If inflation is low or costs are stable, say so. For instance, “Our CPI is 2%, so 5% is not justified.” Show SAP you’ve done your homework.
  • Trade for concessions: If SAP insists on raising the price, ask for something in return. Accept a small uplift only if you get extended payment terms, extra licenses, or a multi-year price lock. Never concede without gaining something.

For example, you might respond with a message like:

“Given current inflation is 2.5%, a 5% price increase is not justified. We ask that you maintain our rate or reduce the uplift. At minimum, please defer it until next fiscal year, as it exceeds inflation and wasn’t budgeted.”

By clearly stating that the proposal is excessive, you put the onus on SAP to defend or adjust it.

Checklist:

  • Document every communication with SAP about the increase (emails, calls, letters).
  • Align internally (IT, procurement, finance, legal) so everyone supports the pushback plan.
  • Set a maximum acceptable increase (if any) beforehand, so you know your target outcome.

Read when to start your negotiation, Optimizing SAP Renewal Timing: Renew Early or Wait for Year-End Pressure?.

Turning a Price Increase into Leverage

A price increase notice can serve as leverage to secure better terms. Instead of seeing it as just bad news, use it to negotiate more broadly:

  • Start broader discussions early: Start renewal talks now, even if your contract isn’t up yet. Early negotiation lets you improve the overall deal – you could extend the term or add products at a discount while addressing the increase.
  • Bundle in other needs: Bring other requests into the deal. Ask to co-term contracts, adjust support levels, or add license flexibility. SAP may concede more when the price increase is just one piece of a larger discussion.
  • Condition your acceptance: If you must accept a small increase, demand something valuable in return. Agree to a 2% uplift only if SAP commits to a multi-year rate cap or adds flexibility.

You might tell SAP:

“We’re open to a small increase this year, but only if we secure a three-year cap on future increases and flexibility to adjust user licenses. If we commit more now, we need guarantees to protect us in the future.”

In this way, SAP’s notice becomes a catalyst for a better overall deal, not just a one-sided price hike.

Checklist:

  • Tie your response to larger goals (e.g., reducing total cost over the next few years, improving terms across all SAP services).
  • Bundle multiple issues or requests together to maximize your leverage.
  • Get any agreed concessions in writing (via a contract amendment or official email) so they’re binding.

Escalating When SAP Refuses Flexibility

Sometimes your pushback is met with a firm “no” or the claim that “this is standard policy.” If you hit a wall, be ready to escalate:

First, elevate the conversation internally. Brief your CIO, CFO, or procurement head so they back your stance.

Then raise the issue with SAP’s higher management (for example, the regional sales director). Senior SAP leaders have more leeway to make exceptions, especially if they sense a risk of losing your business.

Next, use your contract as a tool. If the price increase clause is vague or optional (“may be applied” vs. “shall be applied”), point that out. Also, remind SAP how much your company spends with them.

Finally, hint at consequences. Explain that an increase strains your budget and could make you reconsider projects or even your use of SAP. You don’t need to threaten; just make clear you have limits and will explore alternatives if pushed.

When you escalate, your message might be:

“Our executive team is reviewing this increase. Until we confirm it aligns with our contract and provides sufficient value, we cannot accept it. Please escalate this to higher management. We need a resolution that recognizes our partnership.”

This professional but firm stance signals that you mean business without being hostile.

Checklist:

  • Involve your executive sponsors early and keep them informed of SAP’s responses.
  • Keep all communication polite and fact-based, focusing on contract terms and business impact.
  • Save SAP’s replies (and justifications) in writing for future reference, so you can hold them to their words later.

Governance – Embedding a Process for Future Price Notices

Don’t let SAP’s price increase notices catch you off guard. Establish internal processes so you’re always prepared:

  • Create a playbook: Set up a standard process for handling these notices. Define who analyzes them, who approves the response, and how to escalate. With a playbook in place, your team can react quickly and consistently.
  • Monitor CPI and SAP hints: Track inflation and any early warnings from SAP about price changes. By watching economic indices and SAP news, you can anticipate increases and prepare your data and arguments in advance.
  • Enforce notice periods: Ensure your contracts require SAP to give ample notice (e.g. 90 days) of any increase. Mark those deadlines on your calendar. If SAP misses the notice window, use that to push back or delay the change.
  • Archive past notices: Keep a repository of past SAP increase notices and your responses. This history helps you spot patterns and reuse counter-arguments to challenge a hike: “Last year it was 2%, so why 5% now?”

By embedding these practices, your team will be ready to address SAP price increase notices calmly and effectively, rather than reacting in a panic or simply acquiescing.

Checklist:

  • Maintain a “price increase tracker” with dates, percentages, inflation rates, and outcomes of past negotiations.
  • Prepare template response letters in advance so you can quickly customize and send them when a new notice arrives.
  • Require that any questionable increase is reviewed by senior procurement or legal staff before you give SAP an official answer.

5 Tactics to Respond to SAP Price Increase Notices

  1. Never accept a price increase notice at face value – always ask SAP to justify it with data and reference to your contract.
  2. Compare the uplift to actual inflation and your past increases – push back on anything higher than what those measures justify.
  3. Offer a trade-off to limit the increase – e.g. agree to a small uptick now only if you get a multi-year rate cap or another meaningful concession.
  4. Escalate if you get a “policy” response – if the first answer is inflexible, take the issue to higher management at SAP.
  5. Document everything – keep records of the notice, your requests, and SAP’s responses. This protects you now and in future negotiations.

Read about our SAP Advisory Services.

author avatar
fredrik.filipsson
Fredrik Filipsson is the co-founder of Redress Compliance, a leading independent advisory firm specializing in Oracle, Microsoft, SAP, IBM, and Salesforce licensing. With over 20 years of experience in software licensing and contract negotiations, Fredrik has helped hundreds of organizations—including numerous Fortune 500 companies—optimize costs, avoid compliance risks, and secure favorable terms with major software vendors. Fredrik built his expertise over two decades working directly for IBM, SAP, and Oracle, where he gained in-depth knowledge of their licensing programs and sales practices. For the past 11 years, he has worked as a consultant, advising global enterprises on complex licensing challenges and large-scale contract negotiations.
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